pretty girls like trap music (magazine campaign)
when the whole club is like the ladies’ toilet.
Pretty Girls Like Trap Music (PGLTM) is the Netherlands' first women+ only Hip Hop party created from an urge for a safe space for women+ without sexual assault threats and bringing together like-minded individuals for their love of hip-hop.
“There was attention for everything and all the pretty girls could look forward to a great evening. ”
- Rokaya Hamed, Cosmopolitan
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Role: founder, creative direction, event production, PR, marketing, content creation, styling, event management
Year: 2022
Collaborators: Elise Monsanto, Laura Sevilla Montilla, Kubra Ari
Past events
Rotterdam Street Culture Week: Pretty Girls Like Trap Music stage
8 September 2022, Rotterdam. RSCW invited us to host a meaningful program about the position of women in hiphop and street culture. Filled with engaging panels and live acts, we created a safe gathering for street culture enthousiasts.
SBLS X Pretty Girls Like Trap Music
11 July 2022, Amsterdam. Together with SBLS, we launched a collection as a tribute to women in hip-hop at OSCAM Amsterdam. During the day, we hosted a workshop with rosetta. to learn women+ ‘The Art Of Beat Making’ for free to stimulate more women+ to get into producing. The day was successfully closed with an all-women after-party.
Find the items from our collection on the website of SBLS.
PGLTM #2 @ De Doelen
11 June 2022, Rotterdam. We were honored we got to open the official nightlife of De Doelen. A cultural center that is usually used for orchestras, was now filled with 500 women+ and strippers.
PGLTM #1 @ Altijd In De Buurt
9 April 2022, Rotterdam. Our first edition sold out in one day (!). Altijd In De Buurt welcomed us with open arms for our first experimental edition of Pretty Girls Like Trap Music. Within 5 hours, all tickets were completely gone.
